Marketing

Amazon

Introduction This comprehensive course is designed to equip individuals with the knowledge and skills necessary to thrive…

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Introduction

This comprehensive course is designed to equip individuals with the knowledge and skills necessary to thrive in the dynamic world of Amazon. Whether you’re an aspiring online seller, a brand looking to expand on Amazon, or a professional interested in Amazon marketing, this course offers valuable insights.

What you learn:

Product hunting
Inventory check
Reports handling
Customer report
Product Sourcing
Product research
Shipment planning
Launching & Ranking
Seller account management
Product listing & optimization

Exit Profile

Amazon FBA Expert
Amazon FBM Expert

Course Curriculum

Week 1 | Introduce E-Commerce Marketplaces

Overview of e-commerce and its impact on global trade
Introduction to different types of e-commerce models (B2B, B2C, C2C).
Class 1 | Key players in the e-commerce market.
Class 1| Growth trends and opportunities in online business
Class 1 | Role of Virtual Assistants in the e-commerce space.
Class 2 | Understanding major e-commerce platforms: Amazon, Shopify, eBay.
Class 2 | Comparing marketplaces for sellers and buyers.
Class 2 | Analysing the key factors for success on each platform.
Class 2 | The rise of mobile commerce (m-commerce).
Class 2 | How VAs support e-commerce sellers.
Class 3 | Introduction to Amazon as an e-commerce giant.
Class 3 | Overview of Amazon’s global marketplace.
Class 3 | Key benefits of selling on Amazon.
Class 3 | Seller types on Amazon (individual vs. professional)
Class 3 | Why Amazon is the preferred platform for many sellers.

Week 2 | Explore Top E-Commerce Marketplaces

Class 4 | Introduction to Shopify and how it works.
Class 4 | Benefits of owning a Shopify store
Class 4 | Customizing and optimizing Shopify stores.
Class 4 | Shopify vs. Amazon: Which is better for your business?
Class 4 | Role of VAs in Shopify store management.
Class 5 | Overview of Daraz (South Asian e-commerce platform).
Class 5 | Selling on Daraz vs. Amazon.
Class 5 | Daraz Seller Center: Features and functions.
Class 5 | Market potential of Daraz for local and global sellers.
Class 5 | How VAs assist Daraz sellers in managing accounts.
Class 6 | Introduction to eBay for global selling
Class 6 | Differences between eBay and Amazon.
Class 6 | Building and managing an eBay store.
Class 6 | Strategies for scaling eBay sales.
Class 6 | VA tasks for managing eBay stores.

Week 3 | Develop Product Hunting Skills for Amazon

Class 7 | Introduction to product hunting and its importance
Class 7 | Key factors in choosing a winning product (demand, competition, profitability).
Class 7 | Tools for product research (Helium 10, Jungle Scout).
Class 7 | Niche identification and market demand.
Class 7 | Seasonal trends and their impact on product selection.
Class 8 | How to identify high-demand, low-competition products.
Class 8 | Evaluating competitors’ products for opportunities.
Class 8 | Key metrics to analyse while hunting products.
Class 8 | Case study Successful product examples.
Class 8 | The importance of avoiding restricted or patented products.
Class 9 | Introduction to product validation.
Class 9 | Using data and reviews to validate product ideas.
Class 9 | Testing product ideas with sample orders.
Class 9 | Importance of customer feedback in the research process
Class 9 | Refining product ideas based on market trends.

Week 4 | Source a Product from China/Pakistan

Class 10 | Introduction to sourcing China vs. Pakistan
Class 10 | Finding reliable suppliers on Alibaba & etc.
Class 10 | Negotiating terms with suppliers
Class 10 | Evaluating product quality and samples
Class 10 | Understanding shipping and customs from China.
Class 11 | Sourcing products locally in Pakistan.
Class 11 | Pros and cons of local vs. international sourcing
Class 11 | Building relationships with local manufacturers.
Class 11 | Managing quality control for local sourcing.
Class 11 | Case studies of successful local product sourcing.
Class 12 | Cost breakdown in sourcing product, shipping, taxes.
Class 12 | Differences between FOB, DDP, and EXW terms.
Class 12 | Risks and challenges in product sourcing.
Class 12 | Best practices for avoiding supplier scams.
Class 12 | How to manage supplier communication for timely delivery.

Week 5 | Create Amazon Listing

Class 13 | Introduction to Amazon listing creation.
Class 13 | Writing a compelling product title.
Class 13 | Optimizing product descriptions and bullet points.
Class 13 | Using high-quality images and videos.
Class 13 | Keyword integration in listings for better visibility
Class 14 | Selecting the right category for your product.
Class 14 | Understanding Amazon’s search algorithm (A9).
Class 14 | Importance of backend keywords.
Class 14 | Managing product variations in a listing.
Class 15 | Role of customer reviews in boosting listings.
Class 15 | How to gather and manage reviews ethically.
Class 15 | Tools for listing optimization (Helium 10, AMZ Suggestion Expander).
Class 15 | Common mistakes to avoid in listing creation like 5665 and other errors.

Week 6 | Manage Logistics

Class 16 | Introduction to Amazon FBA (Fulfilment by Amazon).
Class 16 | FBA vs. FBM (Fulfilment by Merchant).
Class 16 | Understanding FBA fees and charges.
Class 16 | FBA inventory management and shipment guidelines.
Class 16 | How to create a shipment plan in Seller Central.
Class 17 | Working with third-party logistics (3PL) providers
Class 17 | Managing shipping timelines and tracking.
Class 17 | Inventory forecasting to avoid stockouts or overstocking.
Class 17 | Importance of packaging and labelling in logistics.
Class 17 | Handling product returns and replacements.
Class 18 | Amazon FBA prep centres What they do.
Class 18 | Key metrics for managing logistics efficiency.
Class 18 | Cross-border logistics for international sellers
Class 18 | Understanding tariffs and duties for different regions
Class 18 | Practical tips for reducing logistics costs.

Week 7 | Launch and Rank a Product

Class 19 | Pre-launch strategies for a successful product.
Class 19 | Building early reviews and feedback.
Class 19 | Strategies for creating product buzz before launch.
Class 19 | Running promotional campaigns for a new product.
Class 19 | Leveraging Amazon Early Reviewer Program.
Class 20 | Ranking factors on Amazon’s A9 algorithm.
Class 20 | Using Amazon SEO techniques to rank higher.
Class 20 | Importance of long-tail keywords.
Class 20 | Monitoring and improving product rankings.
Class 21 | Launching with influencer marketing.
Class 21 | Running giveaways and promotions for quick traction.
Class 21 | Using Amazon deals and lightning offers.
Class 21 | Post-launch strategies for maintaining rankings.
Class 21 | Monitoring sales velocity to adjust rankings.

Week 8 | Manage Amazon Pay Per Click (PPC) Ads

Class 22 | Introduction to Amazon PPC campaign
Class 22 | Different types of Amazon ads Sponsored Products, Sponsored Brands, Sponsored Display
Class 22 | Setting up your first PPC campaign.
Class 22 | PPC bid strategies and budgeting.
Class 22 | Tracking and analysing key PPC metrics.
Class 23 | How to optimize PPC campaigns for lower ACoS.
Class 23 | Negative keywords, what they are and how to use them.
Class 23 | Split testing ad creatives for better performance.
Class 23 | The importance of adjusting bids regularly.
Class 23 | Common PPC mistakes to avoid.
Class 24 | Advanced PPC strategies for high-converting campaigns
Class 24 | Using automatic vs. manual campaigns.
Class 24 | Optimizing PPC during peak seasons (e.g., holidays).
Class 24 | PPC software tools for better campaign management.
Class 24 | Case study How to scale a successful PPC campaign

Amazon

Introduction

What you learn:

Exit Profile

Course Curriculum

Week 1 | Introduce E-Commerce Marketplaces

Overview of e-commerce and its impact on global trade

Introduction to different types of e-commerce models (B2B, B2C, C2C).

Class 1 | Key players in the e-commerce market.

Class 1| Growth trends and opportunities in online business

Class 1 | Role of Virtual Assistants in the e-commerce space.

Class 2 | Understanding major e-commerce platforms: Amazon, Shopify, eBay.

Class 2 | Comparing marketplaces for sellers and buyers.

Class 2 | Analysing the key factors for success on each platform.

Class 2 | The rise of mobile commerce (m-commerce).

Class 2 | How VAs support e-commerce sellers.

Class 3 | Introduction to Amazon as an e-commerce giant.

Class 3 | Overview of Amazon’s global marketplace.

Class 3 | Key benefits of selling on Amazon.

Class 3 | Seller types on Amazon (individual vs. professional)

Class 3 | Why Amazon is the preferred platform for many sellers.

Week 2 | Explore Top E-Commerce Marketplaces

Class 4 | Introduction to Shopify and how it works.

Class 4 | Benefits of owning a Shopify store

Class 4 | Customizing and optimizing Shopify stores.

Class 4 | Shopify vs. Amazon: Which is better for your business?

Class 4 | Role of VAs in Shopify store management.

Class 5 | Overview of Daraz (South Asian e-commerce platform).

Class 5 | Selling on Daraz vs. Amazon.

Class 5 | Daraz Seller Center: Features and functions.

Class 5 | Market potential of Daraz for local and global sellers.

Class 5 | How VAs assist Daraz sellers in managing accounts.

Class 6 | Introduction to eBay for global selling

Class 6 | Differences between eBay and Amazon.

Class 6 | Building and managing an eBay store.

Class 6 | Strategies for scaling eBay sales.

Class 6 | VA tasks for managing eBay stores.

Week 3 | Develop Product Hunting Skills for Amazon

Class 7 | Introduction to product hunting and its importance

Class 7 | Key factors in choosing a winning product (demand, competition, profitability).

Class 7 | Tools for product research (Helium 10, Jungle Scout).

Class 7 | Niche identification and market demand.

Class 7 | Seasonal trends and their impact on product selection.

Class 8 | How to identify high-demand, low-competition products.

Class 8 | Evaluating competitors’ products for opportunities.

Class 8 | Key metrics to analyse while hunting products.

Class 8 | Case study Successful product examples.

Class 8 | The importance of avoiding restricted or patented products.

Class 9 | Introduction to product validation.

Class 9 | Using data and reviews to validate product ideas.

Class 9 | Testing product ideas with sample orders.

Class 9 | Importance of customer feedback in the research process

Class 9 | Refining product ideas based on market trends.

Week 4 | Source a Product from China/Pakistan

Class 10 | Introduction to sourcing China vs. Pakistan

Class 10 | Finding reliable suppliers on Alibaba & etc.

Class 10 | Negotiating terms with suppliers

Class 10 | Evaluating product quality and samples

Class 10 | Understanding shipping and customs from China.

Class 11 | Sourcing products locally in Pakistan.

Class 11 | Pros and cons of local vs. international sourcing

Class 11 | Building relationships with local manufacturers.

Class 11 | Managing quality control for local sourcing.

Class 11 | Case studies of successful local product sourcing.

Class 12 | Cost breakdown in sourcing product, shipping, taxes.

Class 12 | Differences between FOB, DDP, and EXW terms.

Class 12 | Risks and challenges in product sourcing.

Class 12 | Best practices for avoiding supplier scams.

Class 12 | How to manage supplier communication for timely delivery.

Week 5 | Create Amazon Listing

Class 13 | Introduction to Amazon listing creation.

Class 13 | Writing a compelling product title.

Class 13 | Optimizing product descriptions and bullet points.

Class 13 | Using high-quality images and videos.

Class 13 | Keyword integration in listings for better visibility

Class 14 | Selecting the right category for your product.

Class 14 | Understanding Amazon’s search algorithm (A9).

Class 14 | Importance of backend keywords.

Class 14 | Managing product variations in a listing.

Class 15 | Role of customer reviews in boosting listings.