Introduction
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
What you Learn:
- Introduction to Digital Marketing
- Social Media Marketing
- Social Media Marketing Planning and Strategies
- Website Creation WordPress with Woocommerce
- Content Written with AI Tools
- Search Engine Optimization (SEO)
- Google Analytics (GA4)
- Email Marketing
- Concept of Affiliate Marketing E-commerce:
- What is E commerce
- How to Start Online Business & Roadmap
- Product Hunting Product Sourcing
- Product Costing & Development
- How to Start Local e commerce in Pakistan
- Shopify e commerce business
- Daraz e commerce business
- How to start Business on Amazon basic Concept
- Freelancing
Exit Profile
- Digital Marketer
- Freelancer
- Affiliate Marketer
Course Curriculum
Introduction to Digital Marketing
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What is Digital Marketing
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Key Components of Digital Marketing
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Benefits of Digital Marketing
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Career Opportunities in Digital Marketing
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AI Tools Help Digital Marketing
Social Media Marketing
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Facebook & Instagram
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Overview of Facebook Marketing Features
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Setting Up a Facebook Business Page & Optimization
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Creating an Attractive and Professional Page
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Professional profile setting Instagram
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Understanding Meta Business Suite & Facebook Algorithm
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Content Creation and Management
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Introduction to Facebook Advertising & Setting Up Business Portfolio
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Creating Effective Facebook & Instagram Ad Campaigns
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Types of Facebook Ads & Instagram Photo, Video, Carousel, Collection
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Advanced Targeting Technique
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Integrating Facebook with Your Website through Meta Pixel 12. Social Media Strategy and Planning, Social Media Calendar
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What is LinkedIn
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LinkedIn Account Creation & Setting Up Profile
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How to Grow Business on LinkedIn
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LinkedIn Ads Concept
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Lead generation and nurturing.
YouTube
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How to permute a Business on YouTube
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YouTube SEO and gain Views and subscribers with AI tools .
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High-quality, engaging video content.
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YouTube Partner Program and ad revenue.
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Setting Up YouTube Ads
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YouTube Ads formats True View ads, bumper ads, overlay ads.
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Intro of Twitter & Setup Twitter
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Twitter Hashtags & Trends in Twitter
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Twitter Professional Account
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Twitter Organic Marketing & Concept Advertising
Creation a Website WordPress and Woo Commerce
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What is Domain and Hosting
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Choosing and registering a domain name
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Setting Up WordPress
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Using the WordPress Customizer for basic changes & Plugins
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Evaluating free vs. premium themes.
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Installing and Setting Up Woo Commerce & Configuring Basic Settings
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Setting up currency, payment methods, and shipping options.
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Adding and Managing Products
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Concept of Affiliate Marketing
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Concept of Affiliate Marketing
Email Marketing
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Email Marketing setting Up with Tool
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Creating Engaging Email Campaigns
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Personalization and Segmentation
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Automation Email marketing setup
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Measuring Success Open Rates, Click-Through Rates
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How to extract emails Scrape Data
Search Engine Optimization (SEO):
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Understanding Search Engines
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On-Page SEO: Keywords, Meta Tags, Content Optimization
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Off-Page SEO: Backlinks, Social Signals
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Technical SEO: Site Speed, Mobile Friendliness 5. Tools for SEO: Google Analytics, Google Search Console
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AI Tools Helping for SEO.
Product Hunting & Product Scouring
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Identifying profitable niches
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Analyzing market demand and trends
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Product hunting with AI tool
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Competitor analysis
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Evaluating product profitability and margins
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Sourcing products from suppliers & find global suppliers
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Find Global Sourcing platform
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Product Costing
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Hunting hands-on Project
Shopify
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Introduction to Shopify
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Benefits of using Shopify for e-commerce
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Setting Up Your Shopify Store & Domain attachment.
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Customizing Your Store Design
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Adding and Managing Products
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Setting Up Payment Gateways
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Configuring Shipping Settings
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Store Policies and Legal Pages Store Policies and Legal Pages
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Marketing and SEO
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LLC & Pvt Ltd. Creation for International
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Shopify Apps Integrations & Drop shipping Method
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Analytics and Reporting
Daraz
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Introduction to Daraz
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Setting Up Your Daraz Seller Account
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Product Listing and Management
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Inventory Management
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Pricing and Promotions
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Order Fulfilment and Shipping
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Payment and Financial Management
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Marketing and Advertising on Daraz
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Analytics and Performance Tracking
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Troubleshooting and Support Amazon Basics:
Amazon
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Understand Amazon Business
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How to Start Business Amazon
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Fulfilment options FBA vs. FBM
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Basic Concept of Amazon Markets, rules & Amazon Policies
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Creating an Amazon Seller account
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Payments Gateways Process
Freelancing
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Communication skills
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Goal setting
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Freelance marketplaces & Profile building
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Finding work on Different Social Media & Freelancing Platforms
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Submitting proposal
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Client Relationship Management
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Pricing Your Services
Final Project Presentation
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